Clothes, shoes, electronics, cosmetics, sports equipment, furniture, medicines, pet supplies… just one click and the new perfume is at home by the next day. In short, shopping at e-shops is so convenient and fast. Can you imagine life without e-shops? How about starting your own? We have written down 11 reasons for you to start e-shopping.
1.) It’s not complicated
There are a number of simple tools that help novice e-shoppers set up their own online store without high initial deposits. You can have an e-shop to a limited extent completely free of charge , the first experience with online sales can also be acquired through sales on advertising and social networks. Do you want an e-shop with everything, but are afraid of technical requirements? You don’t need to have an IT education to run a business. In the Czech Republic alone, there are a number of companies that are engaged in the creation of customized e-shops and are able to protect their operation as well.
2.) No huge expenses
Did the need to rent your own commercial premises discourage you from starting a business? The e-shop is failing! At first, you will certainly use your own premises, you just need to set aside one room in the house. When the clientele grows and the number of sales increases, you can consider expanding the inventory and renting the first warehouse. However, you don’t have to have any storage space. A number of e-shops work in such a way that the goods remain in stock at the supplier – try the same. Of course, the next step in your business can be a brick-and-mortar store, but by that time you will already have enough experience in business and thus better estimate your options. The current trend is also the establishment of delivery points, which not only save money for the transport of buyers, but also shorten the time for delivery.
3.) You have a chance to shine
Do you see a lack of something on the market, or do you have an interesting business idea? The e-shop is a great opportunity to test whether a special product/service will sell. Set up a store with pomp and close it after a month? With the e-shop you can avoid such inconveniences. As we have already pointed out, the establishment is neither complicated nor expensive. The possible closure of an online business will not cost you as much as it would require the closure of a brick-and-mortar store.
The advantage is also the time saved, which you do not spend looking for suitable spaces. There is plenty of space on the internet.
Don’t wait for someone else to « steal » your great idea – don’t let yourself be overtaken. With an online store, you can fill a gap in the market today . And be careful, you can also sell products of your own production. That’s great, isn’t it?
Have you been dreaming of a store with products made from recycled materials since childhood? With herbs? With author’s work focused on pets? Don’t leave your idea to someone else, make it happen!
4.) « Being different » is so easy
Thanks to the e-shop, you work with language, graphics and a lot of marketing gadgets. Does content marketing mean something to you? If not, that’s okay, we’ll talk about it in our next articles. For starters, it’s nice to know that it’s one of the ways to make yourself heard and how to turn an ordinary business that lacks a distinctive sales item into a distinctive and prosperous business. Standing out from the crowd pays off, and with an e-shop it’s much easier!
5.) You are not limited
Tens of thousands of visitors can visit your store at one time, from all over the country and even from abroad. Seriously, how many would come to a brick-and-mortar branch tucked away in one of the city’s alleyways in a day? And if there really were so many of those natural persons, would they fit in the store? Probably hard. There are no queues at the e-shop. You can update your offer daily and react flexibly in the event of a sell-out. In addition, you have no closing time – and let’s face it, this is a real advantage compared to a brick-and-mortar store. Classic shops are usually open on weekdays between 8am and 5pm, which is when most people work. But they can shop with you at midnight, for example.
6.) You will be your own boss
Have everything under your control? Thanks to the e-shop, yes! Costs, revenues, profit, margin, number of items in stock, shipment of goods… You have control over everything, from the very moment you put the goods in the basket. Would you like to do business from South America, for example? Even this can be achieved thanks to running an e-shop. You can process orders and communicate with customers online, for example from the beach , because you only need two things for this – your own e-shop and a flexible supplier who has the sold items in stock.
7.) Chances to improve even an excellent investment
Anyone can have their own e-shop, regardless of age, education or experience. Starting an online business can significantly jump-start your career and direct the next steps in life. It depends not only on a good idea, the items sold and the right marketing, but also on a personal approach. Even from a small project, you can create a long-term prosperous business. Diligence, persistence, determination and a bit of luck make the difference. Did you know that the e-shop can also be sold « on the fly »? In the case of an established brand, you can get an astronomical amount, even if you initially started, for example, in the form of sales through advertisements. An e-shop is a great investment and a means that ensures constant income. A number of e-shop owners operate a store as a source of secondary income to other work activities. Forget about part-time jobs in the evenings, use your free time from the comfort of your home and earn in the field that interests you.
8.) More favorable and interesting offers
Thanks to the absence of costs for the equipment and operation of a brick-and-mortar store, intermediaries and other financial costs that tie the hands of ordinary merchants from the NEonline area, you can afford to experiment with more significant discount events and projects. Your promotional options are also wide. What about establishing cooperation with another project of a similar focus? Or sharing the same values? Thanks to the e-shop, everything is easier and communication is much faster.
9.) Better customer service
Satisfied customer = key to success and one of the main goals of business. Thanks to the online e-shop, you can offer your buyers faster help in case of any problem that bothers customers. A more efficient solution and pro-customer approach is a big plus in the process of building a good reputation for an e-shop. Thanks to the online interface, the offer can also be constantly updated and adapted to the current interest of buyers. An indisputable advantage is the large space for providing extended information about the product. You create this content yourself in the form of quality product labels, but also clients, who have the option to rate the product by inserting a review.
10.) Loyal customers
Thanks to the e-shop, you can build your permanent clientele, often much better than in the case of a brick-and-mortar store. On the Internet, a large number of fans and loyal clients can be gathered with effective marketing tools. Is there anything better than returning customers? And how happy positive reviews and responses will make e-entrepreneurs! Believe me, in the beginning this will please you more than buying the product itself. Feedback is a little easier to get in this regard on the e-shop. The advantage of an online store is also the fact that you can perfectly target those who have made a purchase in the past, but would perhaps no longer find their way to you. You simply remind them. Just work with retention marketing .
As beginners, you may put more complex marketing tasks on the back burner, but don’t forget one thing for the future: automated, retention and personalized emailing. This is one of the effective ways to keep a customer and make him happy.
11.) E-shops are the future
Do you notice how the world is constantly digitizing? Can you actually imagine a day without opening an Internet search engine? Probably hard. Computers, laptops, tablets, phablets, mobile phones – devices that have become an indispensable part of human lives, slowly spend more time with us than our real friends « of flesh and blood ». It is just foolish to believe that there will be a turnaround. On the contrary, technical advances will be gradual and online life will retain at least the position it occupies now. The establishment of an e-shop is therefore not only financially more pleasant and easier to organize than a brick-and-mortar store, but also more secure in terms of existence.
