What do you think is the primary goal for small businesses? Of course, to attract many customers. Well, then you have to think about the means.
Let’s remember together how many websites you have visited today. One… two… and the third, perhaps, the blog. Did we guess?
Let’s face it, competition is fierce in almost every industry. And, actually, just creating a website is not enough. Regardless of your field of activity, you need active work to achieve success. website visitors are looking for convenient and eye-catching design, professionalism, quality and important content. The fact that not only the visitor receives information about you on the website, but also you receive data about his actions is pleasing.
Did you manage to attract the visitor and turn him into your client or partner, so the first big win is secured? We have decided to tell you in this article how to attract even more visitors and improve the site’s performance.
Well, here we go…
Introduce your brand
In business, it’s safe to say that first impressions matter. Customers can get that impression without even visiting your website.
As we mentioned above, the driving force behind business is customer engagement. But when starting a business, do we know the preferences of our target group and do we know their requirements? These questions can help you be customer-centric (a bit of a tricky word, but worth remembering).
And what does it take to create a brand image and deliver it right? We believe that the most important factor is your distinctive culture.
After all, the character is formed by the values that the brand spreads. Moreover, you have the opportunity to create such an example that will encourage visitors to tell about you and leave a positive impression. Well, a responsible and reliable character will always ensure a good result for you.
The brand is also presented with textual and visual messages. In the Armenian market, sometimes only one or the other is chosen, while both should be used for the desired result. For example, we can often notice that a site with attractive branding lacks competent, targeted content. Or else we see a poorly thought out logo, design and combinations with extensive textual content. The logo, colors, visuals and tone of voice all play an important role in this.
We try to provide all the possible tools that help you to create an impressive logo in a few minutes, get a distinctive web design and a comfortable UX. Want to know more? With our logo maker platform, you can get your logo exactly as you imagined it. The customized editor will help make your professional website suitable for any device: tablet, computer and phone. Here you will not need different design or programming skills, because everything is at hand. And elements and ready-made samples will help you get any web design faster, attach social media accounts and get started.
Create a user-friendly website with simple navigation
When talking about a convenient and high-traffic website, we must remember about navigation, which helps visitors move around the website, find the necessary sections, information or product. In other words, navigation helps the visitor to stay longer on the site, explore different details about the brand, learn about the products, read different blog articles, etc. With websites, intuitive design and simple navigation can be the biggest success factors.
Be sure that minimalism and balanced design can help you here too. You don’t have to overload the site or leave the customer without the opportunity to learn more about the brand. If a visitor finds it difficult to find the information he needs on the site, he will probably stop looking after one or two attempts. The next minute he’ll be trying to find it all on your competitor’s website.
When designing, you can start from the menu settings. By highlighting the sections that are important to your brand, you will guide your visitor. A properly designed menu will help attract customers and their time. This is also important for search engines, as time spent on the site also contributes to promotion. By the way, an important part of the design is not only the menu, but also the upper and lower blocks (header & footer). Any client uses the elements included in these blocks. Well, we think it goes without saying that a professional design also speaks to the quality and reliability of your brand.
But let’s face it, we mostly have our phone in our hands. All of us quickly pick up the phone and try to find something, and the phone helps in all these searches. During website creation, We also generates a mobile version with customizable elements. During design, you can see the elements on different devices and edit them for each size. The mobile editor will help you see the site in different sizes, test it from the client’s point of view and fix possible defects.
It is said that about 60% of users do not return to a site where they experienced problems or complications. Well, you just need to create a custom design and website that will be easy to use on any device. Search engines will easily find it, and you will be able to improve the performance of the site by using analytical data.
Optimize the site
Very often we find the service or organization we need just by searching a word or two in search engines. This is the simplest principle of SEO, and it remains one of the most important tools for brand promotion.
we love talking about SEO and constantly discovering new ways to promote websites. For example, in open and free sources it is possible to find keywords or phrases (long-tail keywords) related to your industry. After a little research, you can easily identify key phrases or phrases that you will use both when creating content and when writing metadata. This will help you not only during the business design phase, but also later on.
Freshness of content is important for search engines, so don’t forget to keep the site active and update it regularly. To get the best result, you need two things.
- Make the website accessible by making the best use of optimization tools,
- Optimize visual and textual content: blog, images, videos and metadata of other elements.
One of the important steps in creating a professional website is optimization itself, which is why provides SEO tools to increase website traffic.
The results and analysis are also important, to get familiar with them you can activate analytical tools such as Google Analytics, Yandex Metrica, HotJar, etc. In short, everything to get the desired result quickly.
Engage your audience on social media
The site is ready, but we need to find ways to distribute it and make it accessible. Maybe you use social networks to post, increase brand awareness. But did you know that it is possible to refer customers to a website and generate high traffic?
It is possible to use different types of content and work with target groups on different platforms. For example, if you have an online store, Facebook and Intsagram can provide high engagement and help understand visitor behavior for effective marketing campaigns. And on LinkedIn, there is a suitable audience for promoting trainings, spreading the word about the organization and increasing awareness. Well, Pinterest, Snapchat will offer a different group that you can attract with visual content. Social media ads can help you, which will provide a big result for a small investment.
By placing links to social media accounts on your website, you will establish a permanent connection with website visitors. We will help you place the « Follow Us » element in a visible place and provide links to your accounts. Well, « Share Buttons » will allow you to share a link to a product or article on personal accounts.
In this way, you will be able to provide traffic from social networks to the website and vice versa. Customers will follow you on the platforms where they spend the most time.
Emphasize connecting with customers
At the center of any business is effective customer communication. Communication with your customers starts with small details of design, mood and ends with quality of service.
Online communication allows you to support visitors from different corners of the world, answer their questions, solve possible problems and make them your brand partner or regular customer.
Customer service is also important in terms of building a loyal follower base. It’s so easy to find an alternative these days, but you need to value every visitor. After all, they are the ones who tell about their experience, share feedback in chats or on different platforms, and raise the reputation of the brand.
Don’t forget to post positive feedback on your site. This will help new customers feel confident in their choice and ensure promotion in search engines. You can add live chat tools like Intercom, Zendesk chat, Facebook Messenger, Live chat and more to your website in minutes. This way, you will always be available for your website visitors.
E-mails are also a proven and reliable means of providing traffic to the website. Do not rush to think that email marketing is an outdated tool, because it has not lost its effectiveness, moreover, it remains in the top three favorites.
Email marketing is another way to attract different groups and drive traffic. The most positive aspect here is that you have the opportunity to send emails to people who are already interested in your field.
Basically, there are two types of letters: promotional and newsletter. In both versions, you can separate customer groups and select a target segment. In this way, the marketing campaign will be effective, and you will be able to save time. In your website apps, you’ll also find the ability to create designs that you can edit and easily use in different campaigns. All you need to do is track analytics and retarget your audience, and quality content will drive high traffic to your site.
