Sometimes we think that things have to be black or white, with no middle ground. In online and offline marketing and in general on the Internet, we are very used to that. We are overwhelmed with keys, tricks or definitive mega guides. But the reality is different, there is a range of grays and what works for some may not be the best for others.
Therefore, even though we are an online marketing agency and our environment is the Internet, we are convinced that offline advertising works very well, especially in large cities.
We are going to see offline marketing strategies that will help your trade, business, company or startup if you want to promote channels that go outside the Internet. The possibilities are very wide.
7 offline marketing strategies that work in my city
Offline marketing has worked, works and will work. That’s right, there’s not much to say about it because it continues to be done and it continues to give results.
For this reason, we have selected 7 offline marketing strategies that companies use and that we usually see in our cities and that continue to work.
#1.- Place a stand at a fair
Well-chosen fairs, with a clear strategy behind them, continue to be a very good way to capture the attention of potential clients and companies. The objective of a Fair is not so much to sell on site, but rather to make as many contacts as possible.
With that mass of contacts, a good salesperson will be able to convert them into clients… but what does it take to be successful at a Fair?
The first step is to choose the Fair well . Not so much that it is our theme, which is taken for granted, but rather that it is the Fair indicated by the public that attends it.
The second interesting point is the material with which we go to that fair. For example, imagine that we are going to the Barcelona Footwear Fair and we are a company from Cádiz. Surely we will want to have a stand, but it is not always reasonable to have it from our facilities.
Surely there will be a design stand company in Barcelona that will make things easy for us without having to spend much more on transportation and assembly of ours.
The third point in a fair is the catalog of products that we are going to show . It is always important to show what’s new. People who go to Fairs often have the objective of seeing the latest trends, tools or getting a feel for the sector in which they operate.
The entire merchandising part is also very important and will make visitors take away valuable information.
But the key is contacts. That is where we must put all our attention and for this an innovative stand that attracts attention and makes our customers feel special is key.
#2.- Discount cards and coupons inside the product packaging
But that doesn’t mean paper is dead or that coupons don’t work. In fact, for example at Prokey , one of the companies we work with, this has been one of its strategies, including a discount coupon for the next product purchase in its online store.
#3.- Send free samples of another product with which you have purchased
Another very interesting strategy that we have also put into practice in product companies.
An example.
Propol Mel , which manufactures cosmetics and food based on propolis. I am a customer and I order 3 shampoos and 2 propolis bath gels, but in my package, in addition to what I have ordered, they include a sample of hand or face cream.
It is a product that I had not tried, but there it is.
What I am going to do?
For sure, try it. And if I like it, the next order will no longer be just shampoo and gel, it will probably include that cream from the sample and maybe I will be encouraged to try something else…
Interesting, right?
#4.- Direct marketing
The objective of direct marketing is to establish a close relationship with the consumer . This logically works better the more creativity there is in the campaign. In addition, it must be well segmented and directed to the target audience to prevent it from being an expense and not an investment.
Of course, in this type of marketing some large companies have known how to do it very well. As you may have seen, Coca Cola (although I don’t like their products, but I do like their marketing) has done it very well.
Always appealing to emotional marketing , they have reached the point of customizing soda cans.
A campaign was launched with reusable bags advertising the clinic to raise awareness about the use of single-use bags, but at the same time raise awareness of the brand.
The peculiarity of the bag is that it is very easy to fold and when doing so it has a cover that is shaped like a dog’s face, as shown in the photo.
So everyone is happy. People reuse the bags, they have a curious bag and the clinic is happy because their clients carry their brand.
#5.- Event sponsorship
Sponsoring events is another way to make a brand known using the offline channel .
For event organizers it is very interesting to get sponsors who have to do with the event. For example, at an SEO event you can see SEO software or hosting companies as sponsors.
Logical.
Sponsors know that 99% of the people who attend that event are potential clients. The organizer is in charge of that, because their event in the case of the example are SEOs who have many websites, manage client websites, often advise and recommend and ultimately can be clients and prescribers of their products.
#6.- Street marketing
Street marketing consists of using public places to publicize or promote products, services or companies. There are a large number of examples that you have surely seen, but here is one that I especially like.
#7.- Workshops and open training
Another intelligent way to publicize a product or service are workshops and training . If we add to this the possibility of giving this training or workshop at an event or fair, for the right audience you have a good chance of success being with you.
If not, the options right now in cities are very wide with spaces that you can borrow from the City Council or entities or rent for the occasion.
Conclusion
As you can see, all these examples of offline marketing can help you either on their own or complemented with the online strategy to publicize your products, services or your brand.
The strategies that we have seen with a touch of creativity will allow you to reach your target audience, get more clients and increase your sales.
