Today we bring to the blog an article that may interest you because it talks about online marketing and in addition, you can sign up for an event organized by Doppler to celebrate its 12th anniversary.
If we talk about successful companies, they all have something in common: none of them would be sustainable over time without a market that demands their products or services.
No matter how incredible, polished or cared for the tangibles or intangibles that are offered, all efforts would be in vain without achieving sales income that exceeds costs, thus achieving the desired profitability.
Do you have a business , do you work in one or do you plan to start down the path of entrepreneurship? Then we invite you to take a tour of some of the most important Marketing Strategies so that your sales increase at the lowest cost.
Content Marketing
We live in a hyperconnected context thanks to the Internet and mobile devices, where users create, interact, share and react to content shared every day on various platforms.
For consumers, these are a simple form of entertainment in the form of articles, photos, videos, and even sweepstakes. But for companies, the secret is that it is a means to connect with their target audience and motivate them towards the final purchasing decision.
This is why generating content must be a strategic action and not at all left to chance.
Defining clear objectives , identifying the target audience , detecting the value propositions and selecting the appropriate channels (Social Networks, Blogs, etc.) are the keys to then begin to shape the creations that we will share. These all depend on who we consider will potentially purchase the products or services we offer.
The main advantage of this type of strategy is the great reach and influence you can achieve without incurring large costs. Remember that where information is abundant, attention becomes selective. Focus on building what attracts attention and attracts a larger audience that values your business.
If you decide on a Blog for example, do not publish any content. Always think about adding value! Do you have any secrets that improve your sales? Don’t keep it to yourself, on the contrary, it is the best opportunity to provide value and instantly become an authority in the eyes of your audience and potential clients.
This is one of the most powerful strategies you can use to promote any business.
Advertising on Social Networks and Adwords
Advertising Marketing actions is one of the most popular ways to amplify your Returns on Investment. Unlike traditional advertising, Social Networks allow you to contact specific audiences without incurring large costs.
Specificity is the main advantage, where tools such as Adwords, Facebook Lead Ads or Twitter Cards present the offer, advertisement or product to the target audience for which you have designed your action.
Other advantages are that it is easy to control the segmentation variables by selecting the criteria that correspond to the segment you are targeting, for example, age range and geographic location. Additionally, you will be able to review the results of your investment using metrics such as number of clicks and impressions.
The key?
Select these criteria carefully and prioritize the channels where your content does not achieve great organic reach (naturally connecting with the audience without having to pay for advertising). Don’t forget to make sure that your ad proposal will be valued by those who will view it on their preferred networks!
Retention Marketing
As we mentioned at the beginning, for a business to be successful it must sustain its sales over time . Loyalty seeks to maintain the loyalty of current customers, those who have chosen our brand instead of the competition and who explain a large part of the sales results .
This is only a basic look at your target audience, since great potential lies behind it. Firstly, the ability they have to recommend your brand.
Secondly, if there is anything better than making one sale, it is making two. And, on the contrary, if there is something worse than losing a sale, it is having it won by the competition.
For these two reasons, it is essential that you apply loyalty strategies.
Influencers
Do you want to spread the word and increase your visibility on social networks and in your market without taking years? Then, without a doubt, you should influence influencers .
But the key is finding the right influencer. You could opt for micro-influencers with few followers, but the right ones for your business.
Assess the situation, contact influential people and compare their prices. Do small tests and confirm what works.
Marketing and Email Automation
Part of any successful sales funnel will be the correct use of email communications .
In addition to the well-known Email Marketing campaigns , today automatic messages are very important. That is, those that are sent to users once they subscribe to your list, perform some action, or fulfill some special characteristic.
Use email to build a relationship with your client , be authentic and transparent.
Use email responses and clicks to segment your lists. For example, if someone clicks on a specific link, they have clearly shown interest in something. Tag that subscriber to offer them that specific product later.
Let’s do it!
A great way to know which of these tactics best suits your business is to have a consultant analyze your business to find your strengths & weaknesses and based on that create a plan that adapts to your market.
As we know that many businesses are just taking their first steps and hiring an advisor or consulting costs a lot of money, Doppler, the Email Marketing platform, decided to celebrate its 12th anniversary by helping businesses with completely free advice based on the needs of each venture. .
