What is your vision?
Developing a personal brand depends on your own vision. How would you like to introduce yourself? Don’t rush to answer, because the answer to this question will be at the heart of your brand. Yes, this may seem trivial, but it is your thoughts and ideas that lead to the first steps of brand creation. So think about your values, character, ideas and other details to understand what shapes you as an individual or a professional in any field. By the way, you can write down the important points and then edit and develop your thoughts
What is your target audience?
After clarifying your vision, you can move on to the next point: the target audience. In this matter as well, any detail should be taken into account: values, expectations, even beliefs. This information will help promote your personal brand quickly. In addition, information about the target audience will give you some insight into the overall results. And after becoming « famous » in that circle, the image will be clearer and more comprehensible for you. But this does not mean that you should try to move only by these rules. you need not only to dictate taste and present yourself, but also to earn money. You can also include industry influencers and potential customers in your target audience, not forgetting to approach each one differently.
What is your message?
Let’s talk about the next step liek Do you know how long it takes to get a person’s attention? Only 8 seconds. That’s how much time you have to present your message, idea to the target audience. And this means that you have to process the message well so that it reaches its destination.
To get the desired result, it is important to have a clear and memorable message. At the core of your brand message should be an inner conviction, a perspective to convince people. It must also include the collective consciousness of those around. At least, that’s what Traction company founder and director Adam Kleinberg thinks .
Have you thought about how you will present yourself to your audience? Well, don’t forget to use those tricks as often as possible.
What makes you stand out?
Everyone wants to be different and stand out from the crowd with the smartest and most distinctive branding. To be honest, just wanting is not enough. You need to emphasize and talk about your features. And what are your characteristics? Consider and try to use them. You can even make a list of what makes you unique and irreplaceable. You don’t have to be a prodigy, just try to be different and you will find the key to your success. One more tip: try to stay away from hot topics that can cause sharp controversy and create artificial barriers when communicating with your audience. Be tolerant without forgetting your values.
What are your values?
If you have already followed the previous steps, then let’s move on. Now let’s understand what are your values that you want to present to the public. It all depends on your choice and the way you present it.
According to Kimberly Barker, head of the Virginia Institute of Technology and Accounting, naturalness and sincerity are the core around which a personal brand is created. He tells about it in his online course , where he also states that naturalness should not be confused with politeness. Sometimes people do not feel the difference between them. For example, you don’t have to give a bad opinion to a friend if you have a negative opinion on this or that issue. Ultimately, our values serve as an indicator of what steps are worth taking to achieve success.
How to ensure an online presence?
The previous points were mostly theoretical, but now let’s move on to more practical ones. Since you have already decided what your message is, your values, you know your target audience and how to stand out, it remains to find the way to present all that information. We will not invent America if we say that the best option is social media.
We are sure that you are present in almost all popular social networks. Right here, gathering your main audience in one place, you can tell about yourself, present your values and achievements. But in terms of the audience, we also recommend focusing on quality rather than quantity, of course if it is not possible to combine the two. Constantly update your content on social networks, presenting your bright thoughts and opinions on this or that issue. Recently, in addition to Facebook, Instagram and Twitter social networks, Telegram is also very popular, with which you can create and manage your own channel. By the way, if communities have already formed on Facebook or Twitter, specific topics are discussed, then Telegram still remains versatile, attracting people with new interests. All you have to do is think of a distinctive name, invite your audience to follow you, and present interesting and quality content
What else do you need?
Do you know what else can help increase your online presence? of course your own website and personal blog. A website is a big step in personal branding because it is your own corner where you can best represent yourself. Do you have a portfolio, great, you can display it on the website. You can also add links to your social media accounts, making it easier to find you. This is your chance to attract thousands of new users and potential partners.
Everything in one place is convenient and useful, isn’t it?
And if you are now thinking about how to create your website, remember that you can find all the necessary tools in wisepennysaver’s intuitive website creation platform . Here you can get a multifunctional website with your design and content in minutes without worrying about technical issues.
You can also include your blog on the site, which will help ensure high traffic. You can implement any idea that will contribute to the spread of your personal brand. And remember that you only have one chance to make a first impression. So don’t miss your chance to present yourself well.
