Are we referring to the countless posts advertised on Instagram or the banners you see at every turn in the city, or some different or absurd case? We do have impressive ads. Well, there are various examples of successful advertisements on television, online and other formats. We all seem to have an idea of what advertising is, but sometimes we have a hard time imagining exactly how it works.
A good ad should be memorable, impactful and, sometimes, even extremely poignant. If the advertisement conveys the brand message and promotes the business, then everything is well thought out. this is a simple truth. However, in recent years, especially after 2020, the logic of advertising and attracting customers has changed a lot. The challenges were great for Armenia.
Despite all the difficulties, the money spent on online advertising does not stop growing. Tools and methods are constantly updated, new platforms, new ways of targeting are created. This year, roughly $200 billion was spent in the US alone, the leader in digital advertising spending. Naturally, the leader in our region is Russia. Despite its small market, Armenia does not lag behind its neighbors.
There are many free and paid tools for brand promotion. Among the most important are SEO optimization, email marketing , influencer marketing, etc. All directions are developing in parallel, but advertising on online platforms has long occupied its permanent position.
In this article, we have highlighted several important opportunities for advertising on online platforms and have not forgotten to talk about their features in the Armenian market.
Advertising in social networks
It has become common for all of us to see countless advertisements on social networks. Have you noticed that sometimes we even click on some picture or post without realizing that it was an advertisement? Platforms have also begun to provide greater visibility for paid posts. And, agree, it is difficult to ensure organic visibility in this large stream.
Even ten years ago, the forms of advertising were so different, and today, a small business can become visible to billions of people for very little money. In 2005, LinkedIn and Facebook ads became available in 2007. Instagram, Snapchat, Pinterest, Twitter are also here. This list can be continued and everyone has their own policies and different tools.
Advertising in social networks has several important advantages:
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The brand becomes visible to thousands of people and potential customers.
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It is possible to use the built-in tools to test ads in a wide variety of formats,
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With a small investment, it is possible to provide a big promotion and get to know the customers better.
It must be admitted that there is also the problem of being different in a great diversity. Your contribution matters, of course, but quality content is more important. Especially for eCommerce businesses, this can be a big challenge because it is the most common industry. That’s why Facebook, Instagram and several other platforms have also created a direct purchase option. In other words, you can have an online store on the social network and organize sales on the spot. This possibility is not yet fully operational in Armenia, but it is a matter of time.
In any case, Facebook remains the most used platform, and it is the one that offers the most flexible tools and opportunities for advertising. The nice moment is when you can promote (boost) any post by choosing the target group, time period and some other settings on the spot and watch the results of the ad. This is also possible with Instagram. Everything is very easy and fast. But, fortunately, there is a common platform for more detailed preparation of ads for Facebook, Messenger and Instagram: Ads Manager. Here, the settings and tools are more diverse, the possibilities of effective advertising are greater.
What do you need for a good result? Everything is very simple, but there are some important steps that will help you progress faster. First, you need to study the market and your chosen field well, find the strengths and weaknesses of competitors and try to understand the needs of your potential buyer. Then it is important to think about the message. We are all included in the target group of various brands, but often we simply do not notice the advertisement. So, you should try to be different and not be « the next one ». And finally, try to visualize the thoughts as best as possible. After a few experiments, it will be easier for you to calculate the costs of advertising and optimize them. Don’t be afraid to make a mistake in this matter, because advertising on social networks somehow provides a certain return on investment. Well, at worst, at least experience.
After all this, all you have to do is follow the analytics to help you retarget your ads, understand what works best for you. Analytical data, in a way, helps to understand faster and you have found the « key » to reach your ideal customer. You can also use the Facebook Pixel for this on Facebook , which you can easily attach to your website created.we value business promotion and have created a convenient platform from which everything can be easily managed. In addition to several important analytical tools, you can also attach Facebook and Instagram accounts to the site, activate Pixel, Snapchat and Pinterest tags.
So try all possible platforms where you can find potential customers and don’t be afraid to make mistakes. Activity and experience will help you have different, effective advertising campaigns and big sales!
Advertising on Google
Proper optimization is extremely important, but sometimes ads appear before the organic flow of results. Every day, millions of people search here for all kinds of services and products. Regardless of the size of your business, you have the opportunity to enter a large search engine, target different groups, test different campaigns for a small amount of money.
Google works on a Pay Per Click basis. The advantage is that you pay for the actual click, potential customers find you easily and the conversion is higher. Now let’s talk a little about the types of advertising that Google offers.
Google Ads offers 5 types of advertising:
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Search advertising – the most classic option is when your ad appears in the search results.
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Display Ads – Display ads look like banners and can be placed on both Google and partner platforms. Product advertising – in this case, the products of the advertised brand and details about them: picture, price, size, etc. appear in the search results.
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Video advertising – this type of advertising is most often found on YouTube. If the clip is interrupted by a video ad, it was created with the help of Google Ads.
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Advertising of applications – here everything is already clear. Google advertises your mobile app on different platforms by optimizing it.
You must not forget about keywords. Google relies on keywords for targeting and this helps to show more accurate search results.
Display ads are most often found in Armenia. We place such interactive ads more often for bookmakers. Or, for example, to place visible ads on news sites. Unfortunately, Google has some limitations and sometimes it doesn’t work out to its full potential. However, this does not hinder the efficiency, by and large.
You can easily enable ads and attach Google Analytics to get analytics. You just need to choose the option that will work better for your business, define the target group and other settings. By the way, we have also highlighted various integrations that will help to further increase sales, improve website performance and communication with customers.
