Would you like to develop your business by appearing on the list of industry leaders? Well, resources are needed for that, which are not available in all cases. But here and there, it is possible to have a relatively limited budget and achieve tangible results with it.
Entrepreneurship comes with quite a few challenges. The risk factor is an integral part of business: in one case you have a good sale, in another case you end up in front of a broken trough. So, when working with a limited budget, sales development is extremely important.
For this reason, you will need to employ strong marketing potential and innovative advertising ideas. In this case, you will not sit idly by and you will achieve considerable success without worrying about money and saying « at least help with something ».
Also, read and follow our tips to increase your business sales without spending a fortune.
Communicate with your customers
Your current customers are the guarantee of your business development, because thanks to their sales, you grow. And it is also more convenient for them to buy from you, because they already know how everything works. Therefore, you can contact them by asking about the quality and features of your product or service. This connection will help you gain the trust of your customers.
You can also ask them to evaluate your product or service, which will give you an overview of what changes you can make in the business. Believe me, customers will like this approach and it will be the basis for creating so-called customer loyalty.
Communicate via social media
Social media has already become the only and unique platform through which you can present and sell your product or service. Well, it’s no secret that some social networks are leaders in this matter: Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest, which stand out with a large number of users and a wide opportunity to make sales. For example, Facebook currently has 1.2 billion users . Marketing on these platforms is not only cheap, but also effective and accessible to a wide audience.
You can use mixed strategies in different social networks to promote your product or service and see where it will appear more effectively. For example, on YouTube naturally with a video version, on Twitter with the help of tweets and hashtags, on Instagram by collecting followers, etc., etc.
Have a referral program
Creating and implementing a referral program will help you grow your business as well. Let me tell you what it is. In exchange for the new customers acquired as a result of mediation, you offer the mediator a discount on your existing products or services or a monthly package, and that’s it. you have new customers. Goodness in return.
This option works because we all tell our acquaintances and friends about a good product or service and recommend them to use it. And why not use that factor? You can easily create your own mediation program, which will not require much money from you. Just make sure that both the referrer and the new customer are satisfied with your product or service.
Through mediation, you can also find other small business owners who would not mind working with you, and who can also give you the opportunity to make a profit.
Find affordable options to promote yourself
Believe me, there are many creative and affordable options that you can use to advertise your product or service at the same time without spending a lot of money. You’ve seen, haven’t you, advertising leaflets posted on the street, through which they sell an apartment, or « I’m buying hair for 150,000 drams ». These are examples of guerrilla marketing. To give you a better idea, here are some examples from famous brands:
You can also hand out leaflets to passers-by, as our partner Blackstone Travel did , providing 5% discount coupons for Barcelona tour packages to those who spend 100,000 drams or more in the SAS Supermarket chain. this reflected well on the company’s sales that year. Do you think it requires a lot of resources? Of course no. As long as you don’t forget to use your imagination and think of interesting options that will not cost you too much, and at the same time will introduce people to your product or service.
Agree that you need a vivid imagination if you want to do something non-standard. Another option for the development of your business can be social advertising. Showing concern about a social issue can quickly attract the attention of many.
Find out what customers want
The idea of what your customers want is absolutely not expensive. Find out their « complaints », which will further encourage them to become more loyal. You will know what kind of product your customers are looking for and what can make them the most loyal customers.
And to do this, you can create surveys and include them on your website or in an email that you can send after making a purchase. A little more attention will not hurt, it will even have a better effect on your business. And all this without spending money.
Set discounts
Offering discounts is one of the good old marketing strategies because it always works. Well, we see that we can have two products for the price of one and we are going to pay at once. It is fixed in our psychology as a « free purchase ».
And since every customer wants to make the most profitable purchases and studies where he can make a better and cheaper deal, he will definitely pay attention to the discounts offered by you, becoming a consumer of your product. Well, you are required to set the discount so that you make a profit in any case. Also, we advise you to stay away from fake discounts by making the discounted amount the regular price of your product.
Focus on quality content
We’ve come to my favorite point: creating quality content. Creating a blog for your business can be a great investment in the relevant market. To that end, you must create and publish educational and relevant content. In addition to informing about your product or service, your website can get organic traffic, occupying « honorary positions » in search engines, thanks to which you will increase your sales.
For example, presenting the top 10 tips in your industry or a similar topic can attract a lot of attention and generate quite a lot of visitors. In addition, you can write frequent comments on other similar blogs and generate interest in your product or service.
Let’s summarize?
A little creativity, a little experience, a little dedication… It sounds abstract, but you can develop your business around these ideas, and without spending a lot of money. The examples we mentioned are proof of this. Apart from them, you can also develop other strategies that will be cheap for you. Don’t forget to create your website if you don’t have one yet. Well, don’t waste time and get to work.
