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We have outlined the importance of the trader’s emotional feelings towards the customer. Now we will…
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Let’s face it, the daily grind can get old. While that paycheck might keep the lights on, wouldn’t it be amazing to…
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When we talk about the reputation of an online business , at the end of the day we are talking about the same lifelong reputation, which physical businesses have also garnered, for better…
The company’s direct communication with customers has always been seen as an aspect of primary importance.. Having successful communication has traditionally been based…
You or your team regularly have sales conversations and you want to know how you can immediately improve the outcome of those…
If you manufacture or sell products and display them in a physical or online store, you have surely already faced the complex…
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Right at the beginning, the question « What is a brand? » What do you imagine under this English…